I believed in the principles of DH1 and the idea behind it so was keen to help promote it. After a lot of prompting I received the answers on Tuesday 13th December. The new issue of the magazine was due to go live on the following Monday. After answering my questions I never heard from Raymond again, despite requests for any PR material, DH1 logos etc. to run with the interview.
Supporters of DH1 such as Santa Cruz, Scott and the Kovariks supplied photos for the article and by the Friday the article was ready to be part of the new issue. Late Friday evening French magazine Velo Vert tweeted a link to an interview they had just done with Raymond in which he was quoted as saying:
"If it is confirmed that red bull will now finance and produce a full HD coverage of the UCI world cup I'll have to consider wether we haven't then ultimately achieved our goal of secure excellent coverage for DH MTB and DH1 might then have served its purpose. In any case for red bull to consider MTB is greatly do to Freecaster fantastic work to put it back in the public eye."
At this time there was no confirmation that Red Bull would be streaming the World Cups, but twitter ignited with users claiming that DH1 had indeed been cancelled.
In March this year Red Bull did in fact announce they would be streaming the World Cup series and Wolrd Champs online for free. There was never any announcement from Raymond or DH1. The last post on the Facebook Page Ray was so keen to promote read: "bargain for those who act fast :-)" with a link to four brand new fox forks. I think it's safe to assume these were meant to be given away as prizes across the DH1 series.
DH1 never ran as a series, but below is the interview with Raymond. Think of it as a "What could have been?"
*****
“What's in a name? That which we call a rose by any other name would smell as sweet.” – William Shakespeare
Downhill racing is bigger now than it
has ever been, but why? Is it because of the teams; is it because of
the riders, is it because of the bikes? Well, maybe just maybe it’s
because for the last six seasons every race on the World Cup circuit
has been transmitted live and for free across the planet to anyone
with a computer and Internet connection.
All of a sudden races went from being
viewed only by those who were lucky and in some cases brave enough to
be able to make it to the venue, to being viewed by everyone from the
comfort of their own homes. Downhill had become accessible. Raymond
Dulieu is the man behind Freecaster, and is the man who made this
possible.
So what does all this have to do with
Shakespeare? During the run up to the World Champs in September there
were rumours circulating that this would be the last UCI event that
Freecaster would cover and there would be no live coverage for races
in 2012. The future of the sport suddenly looked very bleak.
We can now confirm that Freecaster will
not be covering any UCI events for 2012. Rather than sitting back and
looking at all that Freecaster had accomplished it was soon announced
that that they would be setting up their own race series, DH1, with
six rounds, dates and locations in-sync with the UCI and most
importantly of all, live coverage at every race.
Ray took time out his very busy
schedule to talk to us about Freecaster and his new race series.
How did the idea of Freecaster come
about?
Freecaster was
originally conceived in 2003 as a host site for video content. At the
time most web sites didn't have flash video players, YouTube didn't
exist and there was an opportunity for a service to deliver high
quality rights cleared videos to web sites. We launched early 2004
and immediately grew very quickly. Not only were we the first one on
the market but we also had Braun shavers on board as sponsors. Their
support allowed us to cover our cost from day one.
How many people are involved in
putting the live stream together?
Every live
webcast needs an on-site producer, a commentator, and a cameraman.
Then in the office we have a satellite operator, a streaming engineer
and an IT engineer so a minimum of six people. It’s quite a small
team for the size of the task.
Photo // Courtesy of the Santa Cruz Syndicate |
When did you first start the live
race coverage, and how did the first few go?
We started live
streaming in 2006 with snowboard events and immediately followed
through with mountain bike coverage. We're always dependent on the
television pictures we received and it's been a struggle in mountain
bike from day one. There are never enough cameras on the course,
except for at the World Championships.
With an audience as big as you're
getting you must get as nervous as the riders come race day?
We’ve learned
a lot over the years and it seems like we’ve got our infrastructure
dialled this year. The issue is more for the web site server than the
live video feed as that goes through 40,000 Akamai servers to ensure
that the live stream is always delivered no matter how big the
audience gets.
You must have been to your fair
share of races over the years?
Unfortunately I
haven’t been to as many races as I’d liked to, as I had to look
after our business. Covering races is just a part of what we do at
Freecaster. We can produce live streams for fashion shows, music
concerts and large conferences. That is what allows us ultimately to
finance our activities in DH. It’d be unfair for me to pick a
favourite track but for 2011, I'd have to say Champéry provided the
most thrilling race of the year.
How early on did Rob Warner become
involved and start commentating?
Rob came on
board in 2008 if I remember correctly. He and I met at the Red Bull
X-Fighters in Madrid where he was working for Channel4 (a British
television channel). I had no idea who Rob was at the time so it was
a lucky strike for Freecaster!
Do you think his enthusiasm has been
key to Freecaster's success?
Absolutely,
Rob's personality gave the shows an identity and I'm really grateful
for that. I hope we can do even more together over the 2012 season
with DH1.
Obviously live coverage is just one
part of the Freecaster 'package' if you will. What else do you
produce at races?
The live
coverage is a key product but we also put together a course walk to
explain what riders are facing. This year we swapped it for a course
ride with Rob riding the course on a Santa Cruz V10 Carbon. We also
put together bespoke interviews pre and post race; we publish
side-by-side clips that show how riders compare, and of course we
produced a lot of material for the end of season DVD.
Let’s talk about your new race series, DH1. When did you first start to think about this project?
I decided to
launch DH1 after this years World Champs when it was clear that we
had no opportunity to find agreeable terms with the UCI for 2012 and
beyond. DH1 will offer Pro Riders more events to race on and
HD multi-cam LIVE coverage. We will race World Cup level tracks and I
hope that in the aftermath of the 2012 season, media and riders will
agree that yet again we've had a positive impact on the sport of
downhill mountain bikes.
You’ve worked out a new race
format as well haven’t you; can you tell us a bit about how this
will work?
Amateurs will be
able to register on a first come first serve basis for a limited
number of race places. Most events will welcome 200+ riders. They
will compete on the Saturday and the top 30 will then compete on the
Sunday morning. The top 10 finalist of the amateur race will then
compete on the Sunday afternoon against 20 seeded pro riders.
Maribor in Slovenia has already been
confirmed as the host for the first round of the series, are you
looking forward to returning there?
Maribor has
always been one of the rider’s favourite downhill tracks. Also it
is conveniently scheduled just before the iXS race in Leogang and the
World Cup race at Val di Sole.
Two more races have also been
confirmed in Oz-en Oisans and Les 2 Alpes, France, how close to
revealing the final three destinations are you?
I wish we could
reveal the final courses sooner but as we launched DH1 in September,
it was pretty late for some towns who had already committed their
budgets. Bromont was foreseen for June but they still haven't
confirmed whether they can finance the race and currently the
organisers would like more time to make a decision. The same applies
for the two other venues but I'm confident that early 2012 all dates
will be confirmed.
Now, the two French tracks have
never been raced as part of a world series before, do you think
they’re up to it?
Yes their tracks
will be of the highest level or else they wouldn't be part of DH1.
The course in Oz en Oisans was used on the Nissan European Downhill
Cup in 2011 much to the satisfaction of the riders and was designed
by the same crew who made La Bresse, one of the best tracks of this
past season. The course in Les 2 Alpes has been designed by Marc
Beaumont and Mick Hannah and will allow us to cover the entire run
with a helicopter. Expect to see the same sort of coverage that you
normally get at an event as big as the Tour de France.
I'd love to have
a UK round in 2013. The issue is to find a date that is not
conflicting with the iXS European cup and that makes sense for the
teams as to not increase their travel costs. The UK is on par with
Germany as the largest downhill market whenever I look at the
Freecaster stats, so really we have to seriously consider holding a
DH1 round in the UK.
What other venues would you like to
see hosting a round?
The main issue
is that the teams need to have a sufficient budget to travel to
places but ideally I'd like DH1 to race in New Zealand, Costa Rica,
Chile, Indonesia and of course the USA. Also sponsors still look at
whether a race is organised in their market rather than looking at
which location can provide the best races and the best pictures.
What kind of support have you received from race teams and riders?
What kind of support have you received from race teams and riders?
The feedback is
great and without the support from the riders or the teams I would
never have embarked on this adventure.
And how has
the response from the fans been?
Equally the
support from the fans has been great. We’re up to 16,000 fans
worldwide on our Facebook page. The more ‘likes’ we can get the
better as it’s a really useful marketing tool and gives us almost
instantaneous communication with our fans. I’m hoping that we can
reach the same kind of numbers on our Facebook page that we used to
get on Freecaster on race days.
Thank you so much for your time, and
good luck for the future!